Saucony Grid Azura 2000

Editorial Art Direction & Stage Design | ︎2020



The editorial campaign's direction complements the initial inspiration of cryptids and urban legends by using physically abstracted image projections. A series of images were curated and later physically edited on the model and set using DIY projection mapping.


Campaign Photos

Photos By: Tyler Kpakpo, Tommy Boudreu & Kevin Kang




Video




References




Process


The process was made up of improvised image collage projections, DIY projection mapping and abstraction with found objects.







Mark