Saucony Grid Azura 2000

Editorial Art Direction & Stage Design | ︎2020


The editorial campaign's direction is designed to complements the initial inspiration of cryptids and urban legends by using physically abstracted image projections. Throughout the art direction process, a series of images were curated. The imagery was later live edited to fit the photographers' composition.


Campaign Photos

Photos By: Tyler Kpakpo, Tommy Boudreu & Kevin Kang





References




Process


Image collaging projections, Photoshop editing images over subject, abstraction with physical objects
Mark